01 · Define the gates
Start with your actual ICP.
We pin entities, define fit criteria, and document what makes a DTC brand worth your agency’s time. Unfit brands are dropped with a primary-source reason—or marked UNKNOWN.
Prospect intelligence for DTC agencies
Find the moment before the meeting.
Signal Ledger watches only fit-verified brands, then delivers a short list when a live, dated trigger gives you a real reason to reach out.
Rent the data. Own the judgment.
The Short List · weekly
What to expect
A founder promise, not manufactured proof.
01
Fit before volume
Every brand enters through your ICP gates. If it cannot be verified, it does not make the list.
02
A dated reason to reach out
We watch for fresh money, people, motion, stress, and expansion—not static company states.
03
Restraint is part of the product
No live signal means no recommendation. Signal Ledger is built to say nothing when nothing is true.
The judgment layer
Your watchlist, configured to fail closed.
Commodity data can surface a name. Signal Ledger decides whether that name is your prospect, whether the moment is real, and what deserves to be said.
02 · Watch for change
Triggers, never static states.
Fresh, nameable events across money, people, motion, stress, and expansion pass through defined freshness windows. One true trigger is enough; stale context is not.
03 · Deliver the message
A short list with an opening already earned.
Expect 3–5 in-market brands a week when the market supports it: a named contact, the source-backed anchor sentence, and a draft in your voice. Your feedback sharpens the next issue.
Verify-or-UNKNOWN
Direction is not evidence.
Every hard claim in the Short List needs a source. Directional research can inform a lead, but it never becomes fact until the evidence is there.
Engagements
Buy judgment at the cadence you can use.
Signal Ledger is a configured intelligence engagement, not a seat license. Scope follows your market, offer, and watchlist.
Pilot
A focused proof of judgment for one agency offer.
From $2,500
per month
- One configured DTC ICP
- Weekly Short List delivery
- 3–5 fit-verified brands when signal exists
- Named contact and anchor sentence
Partner
An embedded signal layer for a retained growth practice.
Custom
monthly engagement
- Multiple ICP segments or offers
- Configured trigger windows and sources
- Voice-calibrated outreach drafts
- Feedback loops that refine judgment
The next first call
Stop buying lists. Start acting on signal.
Bring your offer and your definition of fit. We will build the watchlist, set the gates, and make the next outreach worth sending.